What makes number seven so special and magical?

WHY7 established 17.07.17 in Denmark.

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The objective was to make high quality jeans to a diversity of 7 female archetypes.

Our focus is based on the 7 basic fits that alternate through time and trends. We design basic jeans that have long time frames and not fast fashion. We strive to keep resource wastage low and produce our new denims in only organic or recycled cotton.

 

Our website is only a shop window and not for  sales. The reason for this is to keep the carbon footprint to the minimum by minimizing returns to try and find the perfect fit. We want to keep the magic and buying experience in the stores. Our site is just for inspiration only but you are more than welcome to ask your local denim or clothing store to order WHY7 Jeans, as we can send the store variety of size in the specific style and washes you ask for.

 

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